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In a country that adapts so easily to cellphones and online shopping, equity investing has not caught on like it should have . To investors, equity markets represent the incredulous. The returns are too high to trust; the operators too shrewd to identify with; the rules of thumb fail more than they succeed; and it seems too risky. What does it take to get more people interested?  The idea that a lot of money can be made by doing next to nothing should be debunked, wrote Uma Shashikant in  Why common investors need to enjoy the joys of equity

Uma Shashiskant’s columns and videos

Every Monday morning, I look forward to reading Uma Shashikant’s column in ET Wealth. That’s the first page I go to. And then I again re-read her column of last week which appeared in last ET Wealth in Times of India Finance page. She writes about varied concepts in simple terms such as How each of us can enable the simple earners around us to lead better live and steps that one can do. Begin your financial inclusion efforts with your maid today she urges. Every article of her not only lists the problem but also gives simple solution.

Investors focus on their need for commoditising money and seek the protection, defined benefit (sometimes entitlements) and promises from market players. They ask for assurances about what they will get, when and how. They seek protection of capital. They go by names, people and emotions than sticking to hard facts and numbers. The players in the markets respond to this need and package products accordingly . A poor 5% return product is sold as a plan that “secures” the child’s education since it would pay a fixed set of cash flows. Finance schemes are designed to show what you pay now and what you get later.  Wrote Uma in Lessons for a hoarder

The top issues: We are willing to fund the postgraduation, but our child wants to work and pay for it. We think our child should stay with us and save some money, but she is insisting on living on her own. We would like them to begin saving for a house, but they do not want to. We think a job with a big firm is good, but they want to work for a start-up. We like them to work, but they are bitten by the entrepreneurial bug. There is no question of “parental angst” when the “child” is 21 plus. But these questions are important for personal finance. Let the children decide

  • You can read her articles on Times of India  
  • Her interview on FreeFinCal
  • Her Videos are available on Money Kraft website.  Money Kraft is an educational initiative of Centre for Investment Education and Learning Pvt Ltd (CIEL) . Money Kraft aims to empower investors and intermediaries to make better personal finance decisions. Her Video on Choosing between Dividend & Growth Options of a Mutual Fund: Investor Education Video by Moneykraft is given below for your reference. You can also watch  thevideo on Uma Shashikant – How to grow business through customer education – Part 1

About Uma Shashikant

Uma is a PhD in Finance and has been a trainer, researcher and consultant in the capital markets area since 1988. She worked at the UTI Institute of Capital Markets (Now IICM) for ten years, during which time she has trained a range of market participants from commonwealth ministers, bureaucrats, fund managers, analysts, bank officers, and employees of various organizations in the financial services sector. She was Vice-president (Knowledge Management) at Prudential ICICI AMC and Chief R&D Offic er at ING Investment Management before setting up CIEL. She had been involved in product development, process documentation, investor communication, distributor education, institutional sales and investment committee in these two mutual funds.

We personally look up to her as in the space of finance and investing we see relatively few women and especially those who have made a mark.

Strategic Personal Finance workshop  in Bangalore

On 26th July 2015 in Bangalore Dr. Uma Shashikant, Managing director, Centre for Investment Education and Learning (ciel.co.in and moneykraft.com) will be conducting a workshop on Strategic Personal Finance. Along with Prof Pattabiraman Murari ( Associate professor at IIT Madras), or pattu of  freefincal.com  No prior knowledge of personal finance is necessary. Register with your spouse, if possible. This is a chance to interact with and learn from one of the best teachers in the country.

The following aspects will be covered.
1. Taking charge of assets and funds.
2. Evaluating the impact of personal finance decisions
3. Maximising net worth – steps to financial freedom
4. Building a robust and diversified portfolio
5. Common mistakes investors make
6. Approach to equity investing
7. Approach to mutual fund investing (pattu, freefincal.com)

  • Date: Sunday 26 Jul 2015
  • Timings : 9 am to 4 pm
  • Location: Senate Hall, The Infantry Hotel 66, Infantry Road, Behind Gem Plaza, Near Safina Plaza Bengaluru
  • Cost : Rs 800

You can Register for the Workshop on “Strategic Personal Finance” at Bangalore, July 26th 2015

About Pattu’s and His workshops

M. Pattabiraman aka pattu is physicist working at IIT, Madras. He teaches undergraduate engineering physics and postgraduate physics students and works in experimental quantum optics. He has interest in personal finance calculations.  On his personal finance blog, FreeFinCal, he provides excel based calculators for financial planning free of cost . I attended one of workshops by pattu  and  facebook group Asan Ideas for Wealth run by Ashal Jauhari. Pattu had shared his presentations on Personal finance which is here for your reference

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These days it’s good to see many workshops on finance being offered for common man, Jagoinvestor, P V Subramanyam of subramoney, Safe Niveshak, Pattu. Personal finance is slowly coming out and being talked about. I went to one of pattu’s workshop in Bangalore on Sunday morning and it was good to see many people had come. Have you attended any of the personal finance workshops? If yes how was the experience. Are you keen to attend personal finance workshops?

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